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Lifestyle

Essential Event: Persol Launches Icons Collection with Stephane Sednaoui

Persol Icons Collection Launch With Stephane Sednaoui - InsideImage: Persol.

Italian eyewear brand Persol celebrated the launch of its new Icons collection in New York last night, November 14, 2014, with French photographer Stephane Sednaoui, who shot the collection’s retrospective campaign.

Persol Icons Collection Launch With Stephane Sednaoui - InsideImage: Persol.

Persol Icons Collection Launch with Stephane Sednaoui - ArrivalsImage: Persol.

Persol Icons Collection Launch With Stephane Sednaoui - InsideImage: Persol.

Guests, including musician Joe Jonas, model Julie Henderson, designer Timo Weiland, and DJs Brendan Fallis and Mike Nouveau, were treated to an exclusive screening of Sednaoui’s film, Clues, and an unveiling of the print campaign, as well as the full Icons collection. See a quick preview of the eyewear from the event below and view the entire line online now.

Persol Icons Collection Launch With Stephane Sednaoui - InsideImage: Persol.

Persol Icons Collection Launch With Stephane Sednaoui - InsideImage: Persol.

Persol Icons Collection Launch With Stephane Sednaoui - InsideImage: Persol.