Persol Collaborated with APC on a Range of Sunglasses
In a brand first, Italian sunglasses maker Persol has collaborated with minimal clothing brand A.P.C. on a limited-edition collection of its popular 649 style as part of its Spring/Summer 2020 collection. The new range reimagines the oversized frames, which were first launched in 1957, in three summer-ready new colorways (gold, white, and brown) and features distinct silver detailing.
The campaign was shot by Sam Rock at A.P.C.’s headquarters in Paris and features a rock star cast of rock stars. Artists Sky Ferreira and Jeremy Mount (of Metronomy) are photographed in a car, looking as nonchalant as any musician should be, along with Jean Touitou, who founded A.P.C. in 1987.
The A.P.C. x Persol collection is available online now at Persol.com.