Ermenegildo Zegna XXX Launches at Farfetch
Ermenegildo Zegna has partnered up with Farfetch for the launch of its exclusive XXX US Capsule Collection.
Photos: Courtesy of Ermenegildo Zegna
Not only is this Zegna’s most universal collection to date, but perhaps also the most daring. It breaks anticipated conventionalities of tailoring and streetwear with it’s bold colors, styling and silhouettes, all while maintaining Ermenegildo Zegna’s signature of merging luxury and modern streetwear incorporating the versatility of the 21st century.
Accompanied by the matching expressive logo – XXX (named after the classic three stitches on the lapel of a suit), the partnership is part of Ermenegildo Zegna’s international, multi-tiered campaign. Everything from the varied selection of contemporary everyday items, accessories, and footwear, to exclusive icons such as graphic bomber jackets, and hand-stitched high-top sneakers, meets the goal of the collection to “match the identity of society’s boldest and most visionary members,” says the brand’s Artistic Director Alessandro Sartori. The result is the creation of a new tribe of XXX wearers, “whose members travel across time-zones, genres, and styles.” Individual styles of the XXX Collection have also been crafted for each country, taking into account the trends, moods, and attitudes of each region, and epitomizing the very essence of a global, diverse campaign.
Ermenegildo Zegna XXX collection is now available at Zegna.com and on Farfetch.
