Equinox Launches Ballroom Pride Campaign
The ballroom scene continues to inspire pop culture ever since Madonna introduced the concept to the masses (aka, the mainstream white public) when she said ‘Vogue.’ And for this year’s pride month — the 50th-anniversary celebration since the Stonewall Riots set the gay rights movement in motion — Equinox is celebrating ballroom culture with its ‘Life’s a Ball’ campaign, which stars members of the community including Legendary Veronica Miyake Mugler, Legendary Chyna Prodigy, Legendary Asia Balenciaga, Legendary Tamiyah Miyake Mugler, the Icon Sinia Alaia, the Icon Leiomy Maldonado, and Tati Finesse. The luxury gym partnered with House Lives Matter, a city-based non-profit that benefits members of the ballroom community, for the campaign — for every post that uses the #PoweredbyPride hashtag, Equinox will donate $1 dollar to the cause. In addition to the campaign, Equinox is hosting voguing classes in San Francisco, LA, New York, and Miami throughout June — tickets for the New York class on June 8th are available online now.
Watch the dazzling campaign below.