Dsquared2 Releases Exclusive Capsule with Drake
Dsquared2 has always had exceptional taste when it comes to working with celebrities — a 19-year old Rihanna opened the show back in 2007 at the height of her ‘Umbrella‘ fame. So its latest partnership with OVO — aka October’s Very Own aka Drake‘s streetwear brand — seems just right. In fact, it’s kinda surprising this didn’t happen sooner.
Dsquared2 x OVO is heavy on branding — a mashup of the OVO owl logo is pasted on top of Dsquared2’s own is incorporated into most of the collection, which consists of sweats, denim, t-shirts, and a few hats. The capsule is essentially a bunch of elevated staples that don’t deliver anything particularly groundbreaking, but there lies its strength: the subtle design means that the pieces won’t be easily dated and the logo collage will surely evolve into a highly coveted staple. Plus there’s definitely the potential to serve as a gateway: OVO fans get a chance to wear Dsquared2, and vice versa.
The OVO x Dsquared2 collection launches in OVO stores and online tomorrow, May 17. Check out some of the looks below.
