Calvin Klein’s New Campaign is a Star-Studded Affair
Since launching in 1968, Calvin Klein has continued to set new standards with its captivating ads. From the 1982 Tom Hintnaus underwear campaign that would revolutionize the men’s market to its amplification of the ‘heroin chic’ trend of the late ’90s, the American designer knows how to get people talking. And its newest is no different, casting a feast of young and emerging talent in the global I SPEAK MY TRUTH campaign.
Previous brand faces like Noah Centineo, Shawn Mendes, Kendall Jenner, and A$ap Rocky are cast alongside new faces like Troye Sivan, Kevin Abstract, and Billie Eilish in a dizzying new video that invites the viewer to ‘speak their truth’ while decked out in the latest CK merch. Since the brand announced it would shutter its runway collections back in March, the latest seems to indicate a return to the fresh minimalism that the label is renowned for. See for yourself below.