BARNEYS BREATHES NEW LIFE INTO BASCO
For Fall 2012, Barneys has brought back BASCO (Barneys Sportswear Company), the store’s in-house brand that ruled the racks in the 80’s and part of the 90’s. It’s comprised of an assortment of luxurious sportswear: wool & cashmere outerwear, merino sweaters, and cotton shirts & trousers, accompanied by a rich selection of bridle leather bags & belts (exclusively made in the U.S.A. by Tennessee based artisan, Emil Erwin), as well as merino knit hats & scarves, produced in some of Italy’s oldest & finest factories. Much to your delight, BASCO retails for up to 25% less than its competitors’ offerings housed on the same floor—like Margaret Howell, Todd Snyder, Black Fleece, Aspesi, Pringle of Scotland, and Agnes b. The original BASCO (which actually stood for Barneys American Sportswear Company) made quite a business out of selling at other high end boutiques. So far there’s no plans in the works to make that happen again but if the collections continue to look as sharp as the first reboot, we’ve a feeling that may change. BASCO lives on the 4th floor of Barneys Madison Avenue Men’s Store, and alongside sportswear assortments in Beverly Hills, Seattle, Chicago, Copley, Las Vegas, and San Francisco flagship stores. Also, Barneys.com
