Artist Marc Hundley Redesigned Helmut Lang’s Logo

Marc Hundley, a Canadian mixed-medium artist currently based in New York, was commissioned by Helmut Lang to reinterpret its own logo for its Resort 2020 collection. Having attended a Helmut Lang show in Paris while still a teenager, Hundley opted for a retro-style interpretation. This nostalgic theme was emphasized in the design, where the brand’s name was deconstructed and jumbled into a new funky composition and hand-stenciled across a series of staple garments including denim pieces, t-shirts, and a hoodie — the latter pieces feature another printed graphic reading “Printemps/Été,” which is French for Spring/Summer, further emphasizing the relationship between artist and designer.


The Helmut Lang x Marc Hundley collection is available online now.