Givenchy’s Online Shop Will Now Ship to the US
After launching in France two years ago, Givenchy‘s 360-degree all-inclusive online shop has expanded to seven countries with the US as its latest addition. The featured site includes a number of brand exclusives as well as the newly launched “Downtown” collection. The site, overseen by then-newly appointed artistic director Clare Waight Keller, is an omnichannel platform that combines social media with personalized exchanges to provide customers with a highly interactive shopping experience. Ultra contemporary and user-friendly, the site is augmented by a fluid and clean design for a seamless engagement on the platform. The ready-to-wear and accessories are each photographed in high resolution and from multiple angles as if a proper catalog truly revealing the fit. To celebrate the American release, Wraight designed a special capsule with an all-American varsity style.