Woolrich Partners with Goldwin for Tech-Infused Outerwear
Image: Woolrich.
Established in 1830, Pennsylvania-based label Woolrich is among the oldest outerwear brands in the country. Combining its timeless American design ethos with a future-facing initiative, the company has announced its partnership with Japanese tech and sportswear giant Goldwin for a line of tech-infused outerwear.
“This agreement is a milestone in the growth of an iconic American brand,” Nick Brayton, President of Woolrich Inc. said in a statement. “And it will translate into further acceleration of our growth.”
While the development of the capsule collection is still in its earliest stages, the combination of a classic heritage brand with Japanese technology and activewear will surely yield compelling results that will continue to blur the lines of tech and fashion. The SS18 menswear collection will show next June and the FW18 capsule will be available in September 2018.
