Tyler Mitchell Shot JW Anderson’s Spring/Summer ’20 Campaign

Renowned photographer Tyler Mitchell, who rose to fame as the first black photographer to shoot a September issue of Vogue, just shot JW Anderson‘s Spring/Summer 2020 campaign. The images feature familiar faces from the British label’s earlier campaign, which was cast with a roster of street cast models. Anderson’s whimsical sensibility is evident both in the collection and the artistic direction of the visuals, which feature giant tricycles and trampolines. The increasingly odd elegance in the pieces itself makes the tension between innovation and tradition quite evident. Surreal pastel-colored images are balanced by retro sepia-like photographs that reflect a sense of heritage (a common theme for the brand) while evoking a sense of general youth spirit. Maybe the kids are alright after all.