*UPDATE* Tommy Hilfiger Surf Shack Kick Off and Pop Up Shop Tour Announcement
*Scroll down to catch the Tommy Hilfiger Surf Shack Tour dates and locations.
Tommy Hilfiger kicked things off for their limited Edition Surf Shack collection/rare-art surf board set in style on Wednesday night at NYC’s No. 8. “I’m excited to celebrate the launch of our Summer 2013 Surf Shack capsule collection and partnership with Art Production Fund,” said Tommy Hilfiger. “The collection represents the Tommy Hilfiger brand’s love of blending East Coast prep with West Coast cool, and I’m honored to have the artists’ surfboards included in the program. Art plays a significant role in my own design process and I’m always inspired to collaborate with great artistic talent.” They also took the occasion to announce nothing less than a cross-continent Surf Shack bus tour starting in San Diego on June 2nd featuring a customized Surf Shack bus that will travel to cities across North America, opening up as a mobile pop-up shop to sell the capsule collection. And also the artist-designed surf boards and other specialty product. Check some exclusive videos and images of the event after the jump.
PHOTOS BY CINDY ORD / GETTY IMAGES