The Who Inspires Dr Martens in New Collection

In a new limited-edition capsule collection, Dr. Martens took inspiration from British rock legends The Who. Launching on Thursday, fans will be able to grab a pair of retro-style Docs updated with the band’s signature target logo. The collection includes the classic 1461 shoe, as well as a boot, a canvas lace-up, a more formal loafer (with a tassel that emphasizes the general mod-ness of it all), and a slip-on option — it’s a tastefully subtle nod to the band that so perfectly encapsulated the groovy vibes of the ’60s. And since both the band and the footwear brand are such institutions when it comes to British counterculture, it’s shocking this didn’t happen sooner. If Dr. Martens is so interested in ’60s rock collabs, perhaps an Elton John collection could be imminent? The reviews for Rocketman are glowing and I’d love to see a disco-ball-adorned Doc.


The Dr. Martens x The Who collab launches in stores and online on Thursday.