TELFAR x White Castle Redesign Uniform & Release Capsule Collection
Images: Telfar
Progressive New York-based unisex label TELFAR, helmed by designer Telfar Clemens, celebrated its collaboration with iconic fast food chain White Castle at the The Well in Brooklyn this past Sunday. The collaboration includes a capsule eight-item unisex line titled “Le Frak” and a redesign of the uniforms of 12,000 White Castle employees. The night was an extravagant affair with surprise performances by Cam’ron, Dev Hynes, Venus X and Total Freedom among other guests.
The new uniforms maintain the signature White Castle blue, but with a wide collar and a revamped version of the White Castle logo on the front. Meanwhile the capsule line features t-shirts, caps and sweatshirts in various styles of blue, black and white, while integrating the unique Old English style lettering of the White Castle logo. The result is bold, graphic and statement-making.
“The uniforms were not about reinventing White Castle, just reflecting that core authenticity that people crave,” Telfar said in a statement. The move comes from the designer’s love for the burger chain – it was where he spent time as a child in Le Frak, Queens and where he would end up after a night out. Additionally, all the proceeds of the line go towards bailing out minors from Ryker’s Island, where the average bail is $900. Furthermore, Telfar will also follow up the line with zip-code specific capsules for White Castle stores in Detroit, Chicago, St Louis and more.
The Telfar x White Castle collection is available online now.
