Both Giorgio Armani‘s pieces and cast for the new collection were quite flawlessly chic this season. Pale colors, silk shirts, and Japanese-inspired pants all offer a laid-back attitude with a flair of Côte d’Azur. In this season, the designer also brought back the original 80’s logo.
Photos shot by Paolo Simi and Alessandro Russo for ESSENTIAL HOMME.
Image: Paolo Simi.
With a simple theme—Made in Armani—and no further elaboration, the Italian fashion house lined up a shimmery sea of white and gray at Milan Fashion Week. Sticking to its perfected craft in classic, minimalistic menswear, Giorgio Armani delivered a visual feast with its Spring/Summer 2018 collection, from textured jackets to bucket bags.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Giorgio Armani.
Fashion favorites Mert Alas and Marcus Piggott shoot a Spring/Summer 2017 campaign for Giorgio Armani that is equal parts natural and free-spirited. Neutral with interconnected gazes that haunt, the images feature the lightweight desire Armani professes through his designs and personal mantra.
Image: Giorgio Armani.
Image: Paolo Simi.
A definitive name in Italian style, Giorgio Armani closed out Milan Fashion Week Autumn/Winter 2017 with a decadent runway drenched in textured splendor—furs, fleece, and the luxe, ever-’80s velvet all walked, rounding out a line, and a season, of deliciously layered extravagance.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
With small peaks of urban distress and island allure, romantic masculinity dominates Giorgio Armani‘s steadfastly classic Spring/Summer 2017 collection.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
From first looks backstage to post-show details, Fashion Month is a rampant, non-stop race from runway to retail. As we continue to bring you our favorite snaps in media res on Instagram, here we back away and take pause to present a curated look at the best moments of the season.
Mr. Armani committed to his own timeless aesthetic by dressing the modern gentleman with classical navy blue and soft fabrics in Giorgio Armani‘s AW16 collection.
FENDI‘s variation juxtaposed luxury and relaxation, setting a smooth ambience through its use of pajama suits and fur slippers in this opulent AW16 collection.
The ’70s and Alessandro Michele’s delivery of florals, romanticism, and use of characters gave Gucci a turnover in its fashion philosophy.
The making of the modern samurai creates a hybrid between modernity and Asian culture in this Japanese flavored DSQAURED2 AW16 collection
Image: Giorgio Armani.
Stepping away from the runway, Giorgio Armani graces the Broadway stage, collaborating with David Mamet on his latest play, “China Doll,” which stars legendary actor Al Pacino. The production tells the story of a man of means that is ready to give up everything for his young girlfriend until a telephone call changes his plans completely. Working with Tony award winning costume designer Jess Goldstein, Armani was able to create clothing that would bring Pacino’s character to life while still honoring the Italian brand’s signature styles. Having designed wardrobe for major motion pictures since 1980, the new artistic collaboration continues Armani’s support for the world of entrainment. “China Doll” opens at the Gerald Schoenfeld Theater in New York on December 4, 2015 and will run on Broadway through January 31, 2016.
Image: Scentbird.
Scentbird breaks new aromatic ground with the launch of a subscription service to upgrade your designer scent collection. This modern man’s alternative to in-store fragrance shopping delivers a selection of designer mini-colognes straight to your door, bottled up in portable, unobtrusive vessels that lasts an average of 120 sprays. With hundreds of colognes at its disposal—including famous scents by Giorgio Armani, Burberry, Tom Ford, and more—Scentbird is poised to revolutionize the way men shop and smell.
Gone are the days of the single faceted fashion label, as Giorgio Armani’s proactive boost in lifestyle enterprises reaches impressive new heights. While the new made to measure campaign takes the advertising world by storm, the Italian fashion house is not sitting idly back. With a state-of-the-art, high-end residential complex currently in development for Beijing, music-streaming app poised to burst onto the Apple Music/Tidal playing field, and a brand new exhibition space, the Armani lifestyle brand is more integrated and overtly extensive than ever before.
Image: Armani.
The new Smart Hero-Central Park Plaza Residences, a collaborative effort between luxury furnishings subdivision Armani/Casa Interior Design Studio and Smart Hero Group, will be part of the largest urban park in Asia when construction completes, as well as the leading green building complex in China through environmental integration with the nearby Chaoyang Park. The Beijing residency will join the already lucrative Armani Hotel chain, which boasts upscale locations in both Dubai and Milan, and supplement the ever-growing Armani property sector
Image: Armani.
The residence, voted one of the “Top 10 Contemporary Buildings in China” by China’s Ministry of Culture, is designed by Ma Yansong and boasts an impressive peak and slop exterior design, mixing Western design with Eastern philosophy. As with any Armani property, the brand oversees all aspects of the interior and style design, including the specially created furniture pieces by the Armani/Casa collection, and will blend seamlessly with the established aesthetic already curated in the previous properties.
Image: Armani.
The lifestyle presence extends even further through Emporio Armani Sounds, the latest tech effort that combines the exhilarating world of fashion with the world-class audio of Spotify, adding to Armani’s digital space. Branching off of the fashion brand’s DJ series, Emporio Armani Sounds x Standard Sounds—whose Vol. 2 occurrence closed last fall’s New York Fashion Week— the app showcases EA’s rich world of music and features performances, handpicked playlists, and interviews by artists like Mark Ronson, Calvin Harris, and La Roux. Armani-produced fashion content will go live on the app on a weekly basis and users will be able to discover what songs are playing in nearby Emporio Armani stores instantly.
Image: Armani.
After 40 years of continued operation and growth, the brand also celebrates with a new Milan-based exhibition, Armani/Silos, a four-floor dedicated space, that chronicles the numerous themes and inspirations of the brand. Including daywear, exoticisms, color-schemes, and light, important moments from the label’s history are housed in the converted ’50s storage facility and nestled in a honeycomb layout that is arranged by aesthetic relation.
While Armani/Silos is currently open and Emporio Armani Sounds is available now for both iOS and Android devices, the Smart Hero-Central Park Plaza Residences is projected to complete construction in 2017.
Image: Giorgio Armani.
Italian fashion house Giorgio Armani showcases the deep connection between the brand and the world of entertainment in its new Made to Measure campaign, shot in New York by photographer John Balsom. The creative venture focuses on the ever-growing popularity of television as a medium of storytelling and artistic expression, tapping Golden Globe winner Matt Bomer, Chen Kun, and Dan Stevens to model the crisp-cut designs in the latest Armani line.
Image: Giorgio Armani.
Image: Giorgio Armani.
Image: Giorgio Armani.
Image: Armani.
A culmination of #ATribute, Giorgio Armani’s celebration of 40 years of amazing design, the fashion brand hosted a special event last night, 4/30/2015, in Milan. Showcasing selected pieces from Giorgio Armani Privé in a grand fashion show, the evening also welcomed the opening of Armani/Silos, Armani’s new exhibition space. Five hundred guests—including the likes of Cate Blanchett, Leonardo DiCaprio, Sophia Loren, Tina Turner, Glenn Close, Hilary Swank, Chris Pine, Pierce Brosnan, Janet Jackson, and more–toasted with cocktails after to Mr. Armani himself.
Image: Armani.
Image: Armani.
Image: Armani.
Image: Armani.
Image: Armani.
Image: Armani.
Video: Giorgio Armani.
Giorgio Armani’s latest project, Frames of Life, features a medley of stories, dreams, and emotions from five different people hailing from countries all around the world donning eyewear from the 40-year-old brand. From the passionate streets of Argentina to the frozen forests of Finland, the new interactive website includes short films in which these distinct personalities narrative frames from their multi-cultured lives. The optic collection itself is dedicated to those who share the same desire in seeing the world with their hearts and souls instead of just the eyes, and styles are made of ultra-light, technologically advanced materials to create timeless models including three sun and four optics. Shapes include retro inspired round styles, a panto shape inspired by Armani heritage, and square models demonstrating elegance and style.
See the new collection and meet Giorgio Armani’s five unique characters online now.
