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Gucci Eyewear Spring/Summer 2017 Campaign

Image: Gucci. Diverting slightly from the rebellious, pop-punk narrative of its Spring/Summer 2017 ready-to-wear, Gucci releases an eyewear campaign that bridges the divide between the aforementioned’s aesthetic and the straight-laced collegia of its Pre-Fall line. Starring model Nick Fortna, a Gucci favorite for the ’17 season, and lensed by Glen Luchford, the images spotlight the […]

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Weekly Instagram Roundup: Gucci, Kris Van Assche, and More

This week’s complete social snapshot, distilled for your pleasure. From the hottest celebrity parties to the regretful morning-after shots, ESSENTIAL HOMME‘s Weekly Instagram Roundup brings all of the hottest designer, model, and trendsetting pics from the week directly to you. After all, no one has time to scroll through anything but the best. Gucci After […]

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Gucci Releases Meme-Based Digital Campaign

Image: Gucci. It has only been two years since Gucci Creative Director Alessandro Michele unveiled the Italian brand’s first timepiece campaign in 2015, one of his initial creative endeavors with the company, yet the heritage artistic vision of the house has seen a dramatic, 21st-century overhaul. The latest watch campaign, #TFWGucci, embraces a model-less, digital […]

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Gucci Pre-Fall 2017 Lookbook

[slider_pro id=”104″] Images: Gucci, Derek Ridgers. Taking its radiant, eccentric designs and adding a preppy flair, Gucci’s Pre-Fall 2017 lookbook offers a new direction from the fashion house. The brand’s decadent and surreal style helmed by creative director Alessandro Michele remains prominent, though the collection gravitates toward vintage, Oxford styles, an aesthetic upheld by the […]

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Gucci Spring/Summer 2017 Campaign

Image: Gucci. Flora and fauna are cut to glittering, chic shreds in Gucci’s Spring/Summer 2017 campaign. Following in the dreamily-saturated, overtly ethereal look first seen in its Gift Giving 2016 collection, the new images are a pulsating pop/punk narrative that is equal parts disenchanted and youthfully raw, building on a foundation of “over it” rebellion. Image: Gucci. Image: […]

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Gucci Gift Giving 2016 Campaign

Video: Gucci. The dreamlike, luminous, and zoological aesthetic of Gucci under Creative Director Alessandro Michele comes alive in the brand’s Gift Giving 2016 campaign film, created by artist and director Floria Sigismondi. The film depicts Gucci models exploring the lush gardens and pristine rivers of the Edenic “Gucci Garden,” showcasing the accessory-heavy collection as women […]

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Gucci Launches Immersive Art Project

Image: Gucci. The defining features of Gucci under creative director Alessandro Michele – bright colors, rich materials, imagery of animals and blossoming flowers – are re-imagined in a visual setting at the fashion house’s new immersive art project, “Gucci 4 Rooms,” in Tokyo. The installation physicalizes the 2016 Gucci Ghost collection, designed by Trouble Andrew – […]

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Gucci Cruise 2017 Men’s Tailoring Campaign

Image: Gucci Cruise. Drawn from elegance with the bright electricity of colorful charm, the Gucci Cruise 2017 Men’s Tailoring Campaign is the gentleman’s look at calming sartorial grace. Starring actor Tom Hiddleston, the rich imagery is an eccentric peak at elite luxury and decadence reconditioned. Image: Gucci Cruise. Image: Gucci Cruise. Image: Gucci Cruise. Image: […]

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Gucci Opens New Milan Hub

Image: Andrea Martiradonna. Luxury fashion house Gucci opens its brand new, 35,000 square metered fashion destination in the beating heart of Milan. The new Gucci Hub, located within the Caproni aeronautical factory built in 1915, took a meticulous three years of conversion and a dedicated approach to sustainability to create fashion’s latest “center of excellence.” […]

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Gucci Cruise 2017 Campaign

Image: Gucci. Exquisitely decadent fashion empire Gucci took to the lavish manors of the U.K. for a Portrait of Chatsworth Gucci Cruise 2017 campaign, as part of a three year partnership between the brand and the historical property. Shot against the backdrop of one of England’s most handsome estates – and former home of Princess […]

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Trending Tunes: Gucci SS17 Runway Soundtrack

Image: Gucci. Trending Tunes: A true fashion experience as designers intended, Trending Tunes is the definitive collection of sleek, rippling audio that graces Spring/Summer 2017 runways the world over. Plug in to the longstanding pairing of music with sartorial art and let the beats inspire. The mix: Soundtrack from Gucci‘s Spring/Summer 2017 runway show in […]