Prada is Heading to Shanghai for S/S 2020
For Spring/Summer 2020, Prada has announced that it will present its men’s collection in Shanghai this coming June.
“China has always occupied a prominent place in Prada’s imagination: in particular, the city of Shanghai and its rich cultural life. The attitude and identity of Shanghai, its dynamic fusions of past and present, old and new, are sources of constant exchange and interest,” Miuccia Prada said in a statement.
The Italian label joins the growing number of American designers opting to stage their shows in the Chinese capital. Recently, Coach presented its Pre-Fall ’19 show there while Tommy Hilfiger presented its Fall ’19 show there last September.