Peep Off-White’s New Interactive “Incompiuto Aesthetic” Windows

Today Off-White is introducing its interactive Incompiuto Window series. For a limited time at their Las Vegas, Milan and New York stores there will be an installation of the brand’s Pre-Fall “Incompiuto Aesthetic.” Each store will feature a full-on multimedia art exploration to creatively showcase the new ODSY shoe, which is anticipated to become one of the season’s hottest items Furthermore, viewers are invited to visit the label’s website while in-store for additional footage and exclusive content. Virgil Abloh has a penchant for innovative store displays and attractions — including the recent Louis Vuitton pop-ups in New York and Chicago — and his latest is sure to influence how other designers manipulate the traditional store experience into something new.


Check out a video of the installation at the New York store above and see it for yourself at 51 Mercer St, NY 10013.