New! Yuvi Alpert Launches an Online Concept Store, Men In Cities
Don’t ever accuse Yuvi Alpert of being lazy. The mastermind behind man-friendly accessories lines, Ruby Koos and YUVI, has dropped yet another project into our laps as of this afternoon—Men in Cities. Part store, part inspiration, the project has the goal of demystifying what’s probably the most difficult style category for guys—accessories. A good place to start here is the section called “Wear“, which contains inspirational photos and sketches of successful male accessorizing (because we know there’s lot of fails out there!). Other cool features—a monthly run of limited edition accessories by YUVI, all priced at under $40 with free shipping and handling (though if you sign up for the free ambassador program now, they’re all under $30). Also each month, Yuvi will collaborate with an “influential tastemaker in men’s fashion,” starting off with a slick looking passport case from photographer Justin Chung. The proceeds, %100 of them, will go to benefit Waves for Water, to benefit Hurricane Sandy Relief. #Bookmarked.