Michael B. Jordan Gets Motivational in Coach Fall ’19 Campaign

In Coach‘s latest campaign starring global ambassador Michael B. Jordan, the actor gets inspirational as he represents a new direction for the historic designer. Shot at various sites around the label’s native New York City (Juergen Teller photographed the images), the accompanying Todd Tourso-directed videos feature poetic narrations by Jordan and Yara Shahidi as they wax poetic about the infinite possibilities available in the city. Tourso has previous experience directing Beyonce videos, so if there’s anyone that can help usher in a new era flawlessly, it’s probably him.


Watch the video for the Coach Fall ’19 campaign above.