Daydream with the Puma x Rhude Collab
Rising LA-based streetwear brand Rhude collaborated with Puma on a range of summer pieces. Rhude embodies the essence of minimalist streetwear recontextualizing it into an entirely new genre. Adding Puma to the equation, the label was able to explore new techniques, unexpected patterns and pops of color in both garments and footwear that give it an athletic and casual spin. The collection also transformed the iconic Puma styles into more streetwear sensitive options given them a new spin. The campaign for the collection was shot on the hills of California, establishing an oh-so-dreamy tone.
Puma x Rhude collection drops globally on PUMA.com and select retailers on August 3, 2019. Check out some looks from the collection below.
