JOSEPH ABBOUD FALL 2012 CAMPAIGN: ART DECO, HOLLYWOOD STYLE
The images in Joseph Abboud’s Fall 2012 campaign frame the collection’s 1930’s era inspirations (think graceful, art deco, steel structures) in the image of classic Hollywood style. But, they also place the spotlight squarely on two men who have successfully defined modern day filmmaking. Both Jay Bulger and Ben Fee have taken the kind of risks in their careers that embody the Joseph Abboud man and harken back to the collection’s 1930’s roots—a time when industriousness and ingenuity gave way to long-lasting elegant new forms of art and architecture. Bulger left his life as a Boxer and went renegade documentarian, tracking down Cream drummer Ginger Baker in South Africa, claiming he was a writer from Rolling Stone (which he wasn’t) only to land a story in said magazine and an award winning documentary about the experience. Fee apprenticed with Hunter S. Thompson and has gone on to make a storied career highlighting extreme sports. The selection is a fitting way to link the collection’s historic references to the modern world and, of course, it doesn’t hurt that both make excellent models. The campaign will drop this September.