Makers of tough built and stylish watches for men, House of Horology opened their first flagship store just yesterday, in Soho, New york. Designed to mimic their bold, masculine watches (think angular, minimal, architectural rather than curvy, cute and soft), this new home base for the cutting edge brand will play host to the premier collection, The Bedlam Series. The watches themselves, available in eight different colors, are made of scratch-resistant sapphire crystal with anti-reflective coating priced at $460. Equipped with an espresso bar and lounge (what’s the rush, you obviously don’t have the time), rugged functionality is met with a dash of spice. House of Horology is located at 193 Prince Street, between Sullivan and MacDougal. For store hours and more info head over to www.houseofhorology.com.
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