Travel: Brioni Opens First Middle East Boutique, Largest in China
Good news for jet setting fans of the world renown Brioni suit—for the first time ever, they’re going to the Middle East, with a princely 984 square foot, two story boutique in Riyadh, Saudi Arabia. And they’ve also just opened their largest boutique in China in Beijing’s exclusive China World Mall. The boutiques were designed to reflect Brioni’s new store design concept—rolled out earlier this year—and consists of a modern blend between tradition and innovation, incorporating contemporary furniture and materials such as lacquer, brass and bronze. Which has us dreaming of lavish things like a Brioni Boutique Hotel (please) or even a gentlemen’s club. Anyway…in addition to carrying the full ready-to-wear and accessory lines, these stores will also offer the full SU MISURA experience – Brioni’s famed Made-To-Measure service – Check out our interview with chief Master Tailor Angelo Petrucci here. And, more images of Brioni’s handsome new spots after the jump.