Halsey & David Alexander Flinn Star in DKNY’s New Campaign
After DKNY‘s 30th anniversary, the American brand’s Spring 2020 campaign features artist David Alexander Flinn and singer Halsey as it pays homage to New York City. The heritage brand has the city in its DNA and uses the backdrop of the subway to highlight the personalities of its models as well as its latest collection in the captivating #DKNYCALLING campaign.
While Halsey rides to her recent single “Graveyards,” DKNY encourages people to join her by using special filers that transport the user to Times Square to try on the new looks. The campaign will further culminate on an international level with DKNY-branded phone booths launching in a string of major cities — users will be able to pick up the phone in all major cities for a chance to win special prizes. Flinn’s addition to the campaign highlights the minimal and athletic aesthetic the brand is known for and how it’s a natural fit for the fast-paced life of the city.
Watch the DKNY Spring 2020 #DKNYCALLING video campaign now.