Byredo’s New LA Store is a Work of Art
For its first store in Los Angeles — and largest ever — Byredo pulled out all the stops. The Swedish lifestyle brand settled on Melrose Avenue for its newest boutique which opened as during Frieze LA. With a picturesque minimal interior, the new store is a piece of art itself.
Byredo’s founder and creative director Ben Gorham worked closely with the Swedish architecture firm Halleroed to create a serene atmosphere. Combining elements of Scandinavian minimalism with a West Coast cool, which the brand refers to as ‘warm Modernism’ in a statement, the airy interior manages to effortlessly marry the visual appeal of an art gallery with the comfort of someone’s house on the hills. Natural materials like hard oak, elder, and American walnut are used alongside aluminum metal accents with pops of color to fully achieve this rustic-industrial effect. In addition to carrying the brand’s popular candles, scents, and other items, the store will also showcase artwork from a roster of artists and collaborators, and host a variety of events to further establish a sense of community.
Byredo is open now at 8920 Melrose Avenue, Los Angeles CA 90069.