Coke x Starter Black Label Can Dress You Like a Jock

Coke has been on a roll this year with collaborations, the latest being with Starter Black Label. Dubbed Coca-Cola University, the newest collection is a varsity-inspired line of gear in the company’s signature black and red style.


The newest collection is athletically themed, with an emphasis on football in particular. The array of pieces includes a varsity jacket, as well as tracksuits, sweatshirts, hats, and other options that add a contemporary sporty style to the staple items.

The capsule collection will be available on Starter Black Label and Coca-Cola’s, and in-store at Walter’s, a specialty boutique located in Coca-Cola’s hometown in Atlanta.


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