Calvin Klein’s Fall ’19 Underwear Campaign is as Star-Studded as Ever

Calvin Klein‘s ability to continually churn out viral celebrity campaign remains unrivaled. Following an earlier spring campaign that was basically a crash course in Gen Z it-people (including Noah Centineo, Billie Eilish, and Shawn Mendes among others), the designer has unveiled another global underwear campaign for fall: #MYCALVINS IRL.


This time around, the label challenges the viewer to reconsider what sexy means IRL, blurring the lines between public perception and private reality and challenging convention. So, naturally, Calvin Klein cast a group of beautiful famous people including Diplo, Odell Beckham, Jr, Beth Ditto, Jacob Elordi, Matthew Noszka, Bella Hadid, Lay Zhang, Jelly Lin, Cara Taylor, and the incomparable Naomi Campbell, in a candid image series shot by Daniel Jackson. An accompanying video was shot by Bardia Zeinali. Check out some of the images from the campaign in the gallery above.