BOY London x Baby-G by Casio Watch

Image: BOY London.

Iconic clothing label BOY London and watch brand Baby-G by Casio reveal a collaborative unisex watch that launches this February in only 200 limited edition units.

Known as the British uniform of choice for every teen movement since 1976, BOY London re-launched in 2007 after a 30-year hiatus, and has now reclaimed its place at the forefront of today’s edgy youth culture. The brand’s innovative and defiant style paired with fashionably tough Baby-G timepieces foreshadows a watch match made in rebel heaven.


Each timepiece has an LED light illuminating the watch face for nightly escapades, a stopwatch, countdown timer, and a world time display for major cities and specific areas around the globe. Other cutting-edge features include: five daily alarm options for recurring event reminders, an hourly time signal option, and an auto-calendar for leap years and months of different lengths. Extremely durable, the watches are not only 10-bar water-resistant for snorkeling enthusiasts, but also shock resistant for protection against strong impacts and vibrations.

Basically, they’re indestructible, so for all of you tough thrill-seekers out there: be sure to snag your Baby-G watch this February for the finishing touch to your edgy English street look.