Adidas SLVR Store Opening in Berlin, January 18th
Adidas returns home to Germany on January 18th with the grand opening Europe’s first stand alone SLVR store. Located in Berlin’s fashionable Mitte district, the store emanates SLVR’s uncompounded and sleek design philosophy and will house all collections from all the brand’s divisions (men’s, women’s, footwear and accessories) starting with Spring/Summer 2012. Expect to find all manner of SLVR’s signature innovation as always bolstered by the technological prowess of Adidas and the inimitable forward looking designs of Global Creative Director Dirk Schönberger who will be on hand at the opening cocktail reception. Who says its all about Milan this week?