A$AP Rocky, Douglas Booth, Henrik Lundqvist, Ryan Mcginley, and More Star in Salvatore Ferragamo’s ‘A Man’s Story’

19914-FER-25E-FRC-R1G12T30_DT01S00Image: Salvatore Ferragamo.

Legendary fashion house Salvatore Ferragamo runs straight into the future with the brand’s newest project, “A Man’s Story.” Launching online today, December 1, 2014, the digital menswear series trails a team of men whose modern lives echo the same drive to succeed that the brand’s founder (Ferragamo himself) exhausted during his revolutionary career. From actor Douglas Booth to musician A$AP Rocky plus photographer Ryan McGinley, sportsman Henrik Lundqvist, and entrepreneurs Tyrone Wood, Louis-Marie de Castelbajac, and Alexander Gilkes, the combination film/photography portal explores Ferragamo’s modern vision on menswear and beyond. Conceived by Creative Director Massimiliano Giornetti along with artist Francesco Carrozzini, “A Man’s Story” is also fully integrated into the brand’s e-commerce store, meaning you can follow each man’s story and then immediately get the look to start your own.

19914-FER-13G-FRC-R1G12T30_DT01S13-copyImage: Salvatore Ferragamo.

19914-FER-18i-FRC-R1G12T30_DT01S13-copyImage: Salvatore Ferragamo.

19914-FER-26F-FRC-R1G12T30_DT01S00Image: Salvatore Ferragamo.