Y-3 Reveals “Nice To Meet You” Campaign
Images: Angelo Pennetta for Y-3.
Y-3, has revealed its Fall/Winter 2018 campaign titled “Nice To Meet You.” Created by Adidas and Yohji Yamamoto, the image series shows off the designers’ collaborative and innovative nature.
The campaign celebrates the bustling energy found in downtown Los Angeles and the spirit of urban youth. The purpose of the diverse selection of models is Y-3’s goal to further “real-world relevance” while ultimately reflecting the brand’s global presence and ethos. Additionally, the collection itself combines traditional Japanese artisanship, like the Sashiko-inspired stitching, with innovative technologies, like Adidas’ BOOST, its newest footwear innovation.
The first drop of the Y-3 fall/winter collection is available now at Y-3 stores and online.