Tod’s No_Code Shoeker Might Just Reinvent the Sneaker

As part of its new No_Code initiative, which aims to dismantle and reimagine everything you know about contemporary design, Tod’s has launched a new sneaker to mark this new direction. The project was officially marked by a conference in Milan, which featured some of the most exciting voices in design, including industrial designer Chris Bangle, design curator and writer Angela Rui, and chef Yoji Tokuyoshi.

The sleek and simple Shoeker (a combination of shoe and sneaker) is a lightweight monochromatic sneaker with a ribbed cuff opening and durable neoprene and leather base, incorporating technical performance materials with luxury options. The sole is made with expanded rubber, ensuring optimum comfort and sturdiness for any activity. Designed by Yong Bae Seok, a Korean designer who is helping lead the No_Code project, the new Shoeker model serves as the perfect catalyst for an exciting new direction for the Italian label. Take a look at some images below.

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