This is Brit

BURBERRY Brit Rhythm Gig with MILK

Leave it to Burberry to host a concert every night for three straight days–each one in a different continent. And to top it off, look unabashedly cool while doing it.

After the kick-off for the Brit Rhythm campaign in London last night, it came to New York for one night only. Tonight the party’s in Singapore. (Talk about party-hopping.) Once I made my way into the concert last night, the music, venue, stylish guests, and atmosphere made it clear: I had entered the chic world that is Burberry.

Peace, the British indie rock band with guest vocals Charli XCX, played for the 450-some guests. And they were, of course, decked out in some pretty stylish ensembles to match the scene. The whole campaign is for Burberry’s new men’s fragrance, Brit Rhythm, that was launched in September. The scent is as sexy and as it is bold–something that the party captured perfectly.

Check out the photos below and follow the social media campaign with #ThisIsBrit.

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