Supreme x Lacoste Launch Collaborative Collection
Image: Supreme x Lacoste.
A collaboration between the buttoned-up Lacoste and the street-savvy Supreme seems an unlikely pairing, yet with two brands whose empires are built on the iconography of their logos, the forthcoming joint collection could be almost kismet. Rebranding the French label’s heavy cable-knits and sharp-cut crewnecks for a new generation, the pieces incorporate the base of Lacoste’s longstanding success with Supreme’s hold over millennial cool. The Harrington jacket, tennis sweater, pique crewneck, shorts, track pants, and more all receive the skate-culture treatment, repurposed for a unique authenticity that combines sportswear both past and present. Soon to be a testament to the durability of youth-centric labels, Lacoste—who initially rose to fame as a young person’s status symbol—and Supreme—the 1994-founded curator of cool—bridge a cross-generational gap for a line that harmonizes hardened edges and elite posterity. Having grown accustomed to collaborative projects, the French clothier with its recent Opening Ceremony sport line and the Manhattan staple with too many to count, their joint Hamptons-meets-bridge-and-tunnel collection preps audiences for an unexplored fashion gray area—relaxed, refined, and inherently distinct.
Image: Supreme x Lacoste.
Image: Supreme x Lacoste.
Image: Supreme x Lacoste.
The Supreme x Lacoste Collection will be available online starting March 16, 2017.
