Stop by Maapilim’s Pop-Up in NoLita

Maapilim is on a mission to create the best grooming products for men. The Israeli brand is now introducing itself to New York City’s with a Grecian pop-up storefront on Elizabeth Street.

The brand launched in Tel Aviv in 2015 with beard products and hair care made from natural oils and extracts. The brand also utilizes innovative technologies to achieve the best possible result focusing on a very easy and simple and effortless lifestyle as reflected in their airy popup.



From grooming products, the brand advanced into bath essentials and moisturizers making themselves just about an all-around one-stop brand for men’s grooming items that’s still inviting to women as well. While perusing the products, guests will also be able to meet the duo behind the brand and take a break on a low bench, soundtracked by a personalized soundscape. And after learning about each product, you likely won’t go home empty-handed.

All Maapalim products are available at and at the pop-up store at 251 Elizabeth St.



Image: Courtesy of Maapilim.