Pharrell & G-Star RAW Go Behind the Brand for Autumn/Winter 2016
Image: G-Star RAW.
Innovative fashion label G-Star RAW and new co-owner Pharrell ponder the question we’ve all been asking – “What is RAW?” – for the brand’s Autumn/Winter 2016 campaign. Diving below the glossy surface, the powerful prints showcase the people, techniques, and history that makes G-Star RAW the must-watch label it has become. Both a metaphoric and physical journey, users have the ability to follow along this insightful trip through a new digital experience, going behind the scenes of the craft and characters that create fashion’s most iconic looks. Born of a belief in teamwork and family, G-Star RAW’s campaign is a family portrait that just keeps on growing.
Image: G-Star RAW.
Image: G-Star RAW.
Image: G-Star RAW.
Image: G-Star RAW.
