Fashion

Patrik Ervell Spring 2013: Cool No Matter the Heat

Patrik Ervell Spring 2013: Cool No Matter the Heat

The statement atop the Patrik Ervell run of show—”An homage to iconic outdoor brands like The North Face and Teva whose california design sensibilities fuse the weather and the wilderness with functional high tech material. I was inspired by this blend of the outdoors and the technical, which, for me, seems rooted in a california mindset.” And Ervell does a stand up job at translating The North Face and Teva into language the follower of high end fashion can quite understand. Think California bedouin business, high desert noon power lunch, cool under no matter the heat.

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