Grooming

Paco Rabanne Releases Its Summer-Ready 1 Million Parfum

Paco Rabanne‘s latest fragrance, 1 Million Parfum, is a sensual olfactory overload just in time for spring. Created by expert scent makers Christophe Raynaud and Quentin Bisch, the new fragrance is a rich aroma that seamlessly marries leather notes with floral, evoking a scene of a slight heatwave of a midsummer night.

 

1 Million Parfum is a scent that speaks volumes wanting to evoke the radiant, royal, and solar energy — for this reason, the Spanish brand enlisted rapper Joey Bada$$ as the spokesperson for the scent due to his animated energy and charisma. The artist effortlessly embodies the free and proud dynamic spirit that the scent reflects.

 

Paco Rabanne 1 Million Parfum is available in stores — including the designer’s new Paris store — and online now.