Louis Vuitton’s Oz-Inspired Pop-Up Takes London

Images: Louis Vuitton.

On October 19th, Louis Vuitton celebrated its SS19 collection with a pop-up on Bruton Street in London, hosted by Virgil Abloh. The public will be able to view the collection until tomorrow, October 25th. Some of the guests that have already stopped by the shop include Frank Ocean, Rami Malek, Idris Elba, Rita Ora, Adwoa Aboah, among others.

The SS19 collection marks Abloh’s debut as newly appointed men’s artistic director, and was inspired by the 1939 film The Wizard of Oz. Fittingly, the pop-up was emblazoned with projections of poppy fields, a yellow brick road (to which guests are directed upon their entrance), neon installations, and shots of Dorothy, while the collection itself features bright colors and an abundance of vibrant accessories — faithful as ever to the land of OZ ambiance. Clearly, you’re not in Kansas anymore.

The Louis Vuitton Pop-Up Store is open now until tomorrow at 30 Bruton St, Mayfair, London W1J 6QR, UK.