Lebron James Stars in Rimowa’s Latest Video Campaign

Rimowa has released a film together with basketball legend LeBron James as part of its new “Never Still” campaign. The film is a nostalgic reflection of life and experience that follows James on a journey back to his hometown where he built the I Promise School, a new learning institution that opened earlier this year. He looks back on some of his greatest achievements and determines whether it is time to retire. The whole campaign chronicles James as he takes the wisdom he gained from his years as a traveling basketball player to project his future life and plans. A further part of this launch is a conversation with the artistic director of Dior Men Kim Jones and Chinese pianist Yuja Wang — all three discuss the importance of purposeful travel as an ingredient of success.


Watch the video above now.