FENDI Spring/Summer 2016 Campaign Video

Image: FENDI.

A label famous for its playful take on style, FENDI celebrates the the wabi-sabi beauty of perfect-imperfection in a fashion video for Spring/Summer 2016. Set to a jazzy rhythm, the film takes place in the EUR financial district of Rome, beside the Palazzo della Civilità, offering a visual contrast between the stark futuristic Italian architecture and the brand’s fluidly contemporary styles. From metropolitan-colored separates to sports-inspired formalwear with a slouchy, cool ease, the collection—and its supporting army of devilishly fun accessories—come alive above.