Launching Today: Frank & Oak Athletic

Frank & Oak Athletic FOA buy cost price launch release made sold

Modern men on the go slow your roll for just a sec, cause this one’s just for you.  It’s been a little over a year since men’s e-tailer Frank & Oak first said e-llo to the interweb.  And now, a year older/a year wiser, they’re launching Frank & Oak Athletic (FOA), a line of day-to-evening basics including form-fitting undies and t-shirts.  Comfort and function are co-headlining this debut, with an ensemble that includes single packs of cotton briefs or boxer briefs ($14) and single packs of moisture-absorbent cotton crew neck or v-neck t-shirts ($18).  The line will be sold alongside their monthly curated collections beginning this Thursday, March 21st at  But if you happen to be in Toronto, check out the Drake Hotel General Store, the brand’s exclusive retailer, for that instant shopper gratification.  Already in Toronto?  Even better, since it’s Toronto Fashion Week and all, the boutique, nestled on Toronto’s illustrious Queen Street, will also be hosting an FOA pop-up shop till week’s end.

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