Imagea: Frank + Oak.
Frank + Oak enhances its visual identity and overall ethos through a newly-transformed mobile app, website, and store concept that allows consumers 24/7 personal styling and 2-hour deliveries in select markets, among other features. The transition comes from a high-speed year of 13 store openings—including its first international brick-and-mortar—and amped up products and online services. Externally, the clean design includes minimal typography, suggested featured products, a fresh color palette, and a brand new logo, the “step up,” while in-store programming ranges from a new merchandizing plan—products will now be grouped in four distinct zones—to lifestyle supplements in the form of lounge areas and one-on-one appointments. “Every change we’re making is considered and only in the service of making the experience better,” said Frank + Oak CMO Eric Alper in a statement. “Our brand transformation is not merely a visual change: it’s about owning our purpose.”
