John Elliott Spring/Summer 2017 Lookbook

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Image: John Elliott.

John Elliott is said to have conceived his eponymous brand’s Spring/Summer 2017 collection, Season 9, while reflecting upon the notion of luxury: “What is luxury, and the definition at the end of the day?” he asked himself. The answer? “It’s watching waters on a yacht.” So began Watching Water, his latest lookbook offering set among tranquil waters and seaside homes. Staying true to the minimalist style that shot the Los Angeles-based brand to fame, the collection eschews prints, patterns, and embellishments, honoring the power in classic cuts and unfussy styles. A soft leather jacket features in salmon-pink and indigo, beside a two-tone gray windcheater accented with ultramarine blue. Pastels and grays complement softer fabrics, such as oversized cardigans, light jackets, and athletic shorts. Elliott’s signature villain hoodie is reintroduced in the collection, sure to please admirers of the brand’s wildly popular look, as seen in its recent Loopwheel collaboration. The diverse range is perfect for the luxury-oriented man looking for wearability and uncomplicated styles that still provide depth—an aesthetic reflected in the act of watching water.