Fashion

HUGO Spring/Summer 2017 Campaign

HUGO SS17
Image: HUGO.

Both natural and curated beauty play equally important roles in HUGO’s Spring/Summer 2017 campaign, set before a backdrop of the mesmerizing Californian desert. The brand, which recently announced Zac Efron as its latest brand ambassador, returns to a cast of young models—Luka Sabbat, Anwar Hadid, Felix Gesnouin—who move between empty desert spaces and warehouses, decked out in classic cut suits, coats, and shirts in eclectic colors.

HUGO SS17
Image: HUGO.

HUGO SS17
Image: HUGO.

HUGO SS17
Image: HUGO.

HUGO SS17
Image: HUGO.

HUGO SS17
Image: HUGO.

HUGO SS17
Image: HUGO.