HUGO Announces Zac Efron as Brand Ambassador

Zac Efron for HUGOImage: Hugo Boss.

Heading in a fresh, youthful direction, HUGO from Hugo Boss announces Hollywood it-boy Zac Efron as its latest brand ambassador for its signature fragrance, HUGO Man. Joining a cast of HUGO ambassadors, which most recently featured ESSENTIAL HOMME February/March 2016 cover star Theo James, the actor will kick-start a digitally-focused and multifaceted campaign set to inspire young men to pursue their dreams and live an authentic life, one governed by their own spirit and ambition.

Efron is the natural choice for such a campaign, as someone who fuses modern style with charm, confidence, and resilience. “(He is) the ultimate embodiment of millennial masculinity,” says the brand. “The multi-talented actor and producer will inspire the next generation of trailblazers.” This free-spirited yet grounded nature is further reflected in the HUGO Man fragrance, which combines spicy, woody essences with lighter aquatic notes and a sweet finish reminiscent of apples, conserved in a minimalist design featuring the signature HUGO cabled cap. The fragrance is the perfect launching pad for Efron as ambassador, claiming a title of style-savant all his own.

The HUGO Man fragrance is available online now.