Dubbed Stretch the Floor, John Elliott‘s Autumn/Winter 2017 campaign is a contemplative peak behind the youthful, cultural synergy that occurs during summer basketball divisions. Cherry-picking themes from the mindset of players thrust together by talent and passion, the 10th anniversary images, shot by Patrick Maus, instill a feeling of apprehension, expanding the electric moment preceding a game’s initial whistle. With the collection’s unsettling stillness reflected in the pensive imagery, the campaign situates itself beneath the brand’s overarching, comfort-zone pushing umbrella.
Image: Christopher Logan. John Elliott debuted his largest collection yet for Autumn/Winter 2017, celebrating the brand's 10th anniversary with an athleisure line that expanded the cultural exchange of…
[slider_pro id="109"] Image: John Elliott. John Elliott is said to have conceived his eponymous brand's Spring/Summer 2017 collection, Season 9, while reflecting upon the notion…
Image: John Elliott x Loopwheel. Start with the basics and focus on creating functional yet modern fits with John Elliott, unveiling its second collaboration with premium Loopwheel fleece. The new…
