Hublot Partners with ‘Pelé’ – The Collection for Auction and Exhibition

PELÉ-JANUARY-28,-1971,-1,000TH-GAME-BALL-2Image: Hublot.

The worlds of fashion and sports usually intersect in the forms of sponsorships or athletic launches; however, luxury watch label Hublot takes this relationship a couple steps further, widening to include European football as an integral part of its DNA. Since its entry into the game in 2008 as the “Official Timekeeper’ for UEFA EURO, the watch brand has shown an intense commitment to soccer, frequently bringing on players as ambassadors, specifically Brazilian all-star Edson Arantes do Nascimento, known famously as Pelé. Emblematic of Hublot’s hands-on interaction with the athletic world, the brand is partnering now with Julien’s Auctions—a Los Angeles-based auction house that specializes in celebrity memorabilia—to present Pelé – The Collection. The release includes an exhibition and auction of nearly 2,000 items from the famed player’s personal collection, including his Jules Rimet Trophy and NY Cosmos NASL Championship ring.