Herschel Supply’s First US Store Opens in SoHo

The Canadian backpack and outdoor brand Herschel Supply Co. has landed stateside with a new expansive pop-up shop in SoHo. At 4,200-square-feet, the downtown store is the company’s first American store and will be open until December.

“New York is one of our favorite cities in the world and home to some of Herschel’s most passionate consumers,” co-founder Lyndon Cormack said in a statement. “We’re excited to celebrate the opening of our beautiful SoHo pop-up with them.”


The boutique maintains the brand’s rugged yet minimal style, with exposed industrial details complementing the warm and neutral color palette of the merchandise. The space is also furnished with a selection of luxe pieces from Design Within Reach and carries an extensive range of premium luggage, backpacks, accessories, and limited-edition apparel that is exclusive to the city store. Whether you’re preparing your back-to-school needs or need to pick up a new suitcase before that vacation you spent your savings on, Herschel’s extensive range has you covered.


The Herschel store is open now at 462 Broadway, NY 10013.